We are riders - this fact has shaped every decision we have made since 1974. Because there were no high-quality tires back then, we made it our mission to develop the very best tires. When people around us started to go off-road more and more, we started producing our first mountain bikes. Because roadies have always wanted to go faster and even faster, we invested in carbon development and built our own wind tunnel. And because we realized that we could help school children learn through cycling, we founded the Specialized Foundation.
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